競(jìng)爭(zhēng)者分析的目的是全面了解現(xiàn)有和潛在競(jìng)爭(zhēng)者的優(yōu)勢(shì)和劣勢(shì),以認(rèn)清組織所面臨的機(jī)遇與威脅。競(jìng)爭(zhēng)者分析有四個(gè)目標(biāo):認(rèn)清競(jìng)爭(zhēng)者的未來(lái)規(guī)劃與戰(zhàn)略;預(yù)測(cè)競(jìng)爭(zhēng)者對(duì)競(jìng)爭(zhēng)主動(dòng)性的可能反應(yīng);確定競(jìng)爭(zhēng)者的戰(zhàn)略與其能...
2013-10-03